Tag Archives : Peter Fitch

Do not risk your reputation – A Strategic Asset

This workshop aimed to give guidelines on how to manage the most important intangible asset but the one that is most elusive to define – reputation.

Mark Harman of Crawford attempted to give a definition of reputation providing two real life examples, opposite extremes of how reputation can be handled. He concluded that the key to managing reputation was prevention and understanding the complexities of such issues (especially taking into account the numerous stakeholders involved). Finally he advised that overreacting was good when dealing with reputational damage.
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